https://johnmatthewsimon.com/welcome daily 1.0 2025-09-17 https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1606859570059-WPC0QZSLYS0BWXZY4QDX/JMS_Profile_Photo.JPG Welcome https://johnmatthewsimon.com/resume-cv daily 0.75 2025-09-17 https://johnmatthewsimon.com/portfolio daily 0.75 2025-09-17 https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115541779-DZC8GR7O7UMQYU8TGFSZ/IMG_0525.jpeg Portfolio - MJ Skiis The Proverbial Waaaaves. Glenn, Michigan https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115537914-XHNGR9KNRLP04OV0MSME/IMG_0525+2.jpeg Portfolio - Frosted and Flaking Bad Meinberg, German https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115371026-QJ22AJJXC99AVO5NH9L8/IMG_0434.jpg Portfolio - Lo-Country Firestorm Beaufort, South Carolina https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115397917-Q5SD9FN69EE7TT8C5MO0/IMG_0607.jpeg Portfolio - Hunting For Horizons Bad Meinberg, Germany https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115296516-R6Y3A4Z7CI5KWLG4R6U2/IMG_6179+2.JPG Portfolio - Sombreros-at-ah-Yard On Webster Chicago, IL, USA https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115540568-FO87UPY0XIS08KYXIC77/IMG_9782.jpeg Portfolio - Hotels to Hostels Bad Meinberg, Germany https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115337713-4HBVQV30RFVV1VDKGFJO/IMG_0456.jpeg Portfolio - What We Don't Care To See... Winter, Germany https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1689115537909-ASXTB9MCZ5VPS4IUB4JU/IMG_0604.jpeg Portfolio - FFM Teutoburg Forest, Rhineland-Westphalia, Germany https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416666777-06QZ6MNNX8NNC1SLWYJJ/Feed_Utterance_Snooze.png Portfolio - Client Content: Alexa Skills Tips Manage a team creating social marketing content across IG, Twitter, Facebook, and so on for the Alexa Team to surface Skills and tips for using those Skills. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615415331678-CERKDN76AP81GF6NL2G9/AlexaSkills_Netflix.png Portfolio - Client Content: Alexa Skills Tips Manage a team creating social marketing content across IG, Twitter, Facebook, and so on for the Alexa Team to surface Skills and tips for using those Skills. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416690725-DASAHHA998A2L8ISC5JS/Feed_Chart_WreckingBall.jpg Portfolio - Client Content: Alexa Music Promos Manage a team working on Alexa Team promos like this Miley Cyrus “Wrecking Ball” music campaign. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416661509-FZQ9VNEKKJQUV6I3TJOB/Feed_Follower_Calculator-01.png Portfolio - Client Content: Alexa Growth Campaign Our team strategized and created social content for the Alexa Team’s growth hacking campaign. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615415342773-PIEM1NGVJGB2I0W558DC/AlexaTeam_SamSmith.png Portfolio - Client Content: Alexa Music Promos Manage a team working on Alexa Team promos like the “Alexa, call Sam Smith” campaign. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615417823132-IK7E1PS7FY9GKBSB4F0L/Alexa_Birthday.png Portfolio - Client Content: Alexa Golden Birthday Campaign Our team created an interactive Social Marketing campaign for the Alexa Team on Twitter. Each Emoji like 6️⃣ created a different response when combined with #AlexaHappyBirthday. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615419298356-9VTQDNYJJF77GHBLLNO2/BlackLips_ThaliaHall.jpg Portfolio - The Last Show (2020) The Black Lips at Thalia Hall on 03/05/20 https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615419658972-I2IHDV3DTOA6GSNYCMZV/Screen+Shot+2021-03-10+at+5.40.52+PM.png Portfolio - Client Content: Head & Shoulders Vid Tests Manage(d) a team that oversees H&S social and content marketing testing in the wilds. We brainstormed, pitched, and created this piece which later ended up on Target and other big box retailer eCommerce sites. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615558930715-UGUJ9KY53SOC15YWASPG/PetDASH_+lifestyle_4.png Portfolio - DASH Content: Pet Owners Some of our clients were interested in understanding pet owners’ buying habits as a result of the Pandemic, so I wireframe(d) and researched 32 assets consisting of memes, gifs, videos, and sentiment cards for a Pet Owner DASH with an anchor article linked out here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615417230788-5581DDA5YUWFKIL2EHEW/Dose_Tweet_FeedingKids.png Portfolio - DASH Content: Back To School Meme DASH (Dynamic Aggregation of Heuristic and Story) is the market research and data mining framework I created for surfacing consumer insights and sentiment around specific markets, verticals, categories, and more, as well as asks from Dose clients. Here is an asset and the article from our Back To School DASH. How would you react? https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615417232235-1D1KIWQUMBB8UTZBX2BA/5_omg.png Portfolio - DASH Content: BTS Facts Another DASH asset for the BTS DASH with the article I wrote. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615559262810-4IEW08QMGU2ZZGZUJ3H5/AliciaGarza.png Portfolio - DASH Content: Women's Entrepreneurship & Equality One of the DASHes we ran last year to test our sentiment data mining around political and social movements focused on Women’s Equal Rights and Entrepreneurship around the world. Anchored in an article that you can clickthrough here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416715245-UDX5N8RZOUOEWWV814EY/food_divisivedishes.png Portfolio - DASH Content: Turkey Meme This is a DASH asset for the Turkey DASH meant to stoke conversation around sides like cranberry sauce for a CPG client who was curious what our new method could deliver. Article here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416715669-4W09NPQUAWEXFYS0YW5L/food_meatfree.png Portfolio - DASH Content: Meatless Thanksgiving Fact Plant-everything is popular but we wanted to know if it transcends daily life and impacts, on scale and throughout the economy, institutional holiday consumption. The results were stunning. Article here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416716396-6L2TAFU4DYNLYN2U636J/TurkeyDASH_Final.jpg Portfolio - DASH Content: Turkey Day Findings - Page 1 DASH leads to content pieces like one-sheets, white papers, use cases, decks, and more… Here is one of those pieces of collateral. Article here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615416716481-P1V9PHS6TNP1GG07XHZ8/TurkeyDASH_Final_2.jpg Portfolio - DASH Content: Turkey Day Findings - Page 2 This is the second page. Article here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615559482740-O1PH347O3QYQX3XQ3R5G/menopause_FIB.png Portfolio - DASH Content: Menopause for Athleta Athleta, Gap’s athletic brand for women, was interested in how the stigma around menopause affects the way women purchase athletic gear, so we ran a DASH to understand the sentiment and consumer thought process around menopause and purchasing athletic clothing. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615559773700-K5T59C0NQ82DY8UGRU7B/OMG_SubwayTiles.png Portfolio - DASH Content: Home Goods in the Pandemic We were curious as to how the purchasing of home goods and home renovations, due to new work from home and remote school realities, were affecting consumers in the pandemic. Article here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615419406490-66YPPHFANGQ5PDZ4A8L3/FrozenLakeMichigan.jpg Portfolio - Before The Waves Melt (2021) A buddy and I were cross-country skiing up in Michigan near the bluffs and I ended up catching him out on the frozen waves. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615415360282-6Z9HYJEI2L79X9HGQKVZ/YokoDaliMustache.png Portfolio - OMGFacts Content: Celebrity Facts I also oversee content creation and production for the OMGFacts and Dose brands, which includes a myriad of content genres like Celebrity Facts. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615415370677-W3PYB3CCON1SLYJX667I/AvoidJetLag.png Portfolio - OMGFacts Content: Life Facts We also created a series of tips, tricks, and life hacks for our OMGFacts brand. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615415382537-ZDVCIAFKHBZ6WOL16TVX/Dose_Masks.png Portfolio - Dose Content: PSAs Created content to inform, nudge, and assuage. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615420226555-9FRO95Q0M5E1OTQ202N2/Screen+Shot+2021-03-10+at+5.49.58+PM.png Portfolio - Summertime Chi: How To Created a series for Do312 about how to do summer. From digital content covering events to interviews with Chicagoans, activations, and all things social, our campaigns reached millions and garnered partners like AB InBev, Vitamin Water, Red Bull, and other lifestyle brands. More here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615420426088-DF7MXXWKKMNBF3G7GKO7/Screen+Shot+2021-03-10+at+5.52.58+PM.png Portfolio - DoStuff / Do312 Artist Premieres Created and produced a program for Artists premiering in DoStuff markets. This included the production and execution of an interview, dedicated content, and live performance. More here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615420561977-DGVLECQJOQ97T06VN428/Screen+Shot+2021-03-10+at+5.55.53+PM.png Portfolio - Do312 & Jack Daniels Festival Guide No booze promos on Festival grounds? Well, the team I led at Do312 decided to create a digital and physical marketing campaign that still last to this day, 10 years later. A digital guide with all the artist and local content to boot meets… More here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615420577261-M168ER54D6ASFEC5TZN5/Screen+Shot+2021-03-10+at+5.55.43+PM.png Portfolio - Do312 & Jack Daniels Festival Guide … we created “Fanny Pack Essentials” and then made 10K fanny packs which we handed out at Lollapalooza. Took less than a half-hour to get rid of them. More here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421069192-J0BBD3MONYUSWN838HI0/PUaeBOyi_400x400.png Portfolio - Goose Island Tastemaker Program Helped create and produce the Goose Island Tastemaker Program that grew into 66 Events across 11 Cities over the Summer of 2014. More here. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615422448079-YTOR4PHMUU1UCSX7EGK5/IMG_0434.jpg Portfolio - Lowcountry Hangs Another shot from the SoCarol Lowcountry. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421219389-E45U6YNV5IY43KJ724KB/Do312+Lolla+Aftershows+Screenshot.png Portfolio - Lollapalooza Aftershows Produced, created, and managed the site(s), events, co-marketing, and brand activations for Lollapalooza Aftershows from 2011 to 2015. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615422412764-AWQGNDXO1PM1Q2SRU06G/JMS_Dose_HappyHour_1.jpg Portfolio - Mad Decent Bacardi Block Party Just a shot I took at the MDBBP. Showcases my anticipation and eye for the prize. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421401685-Q08H457PTELWE9OJ8HQ3/lollapalooza.jpeg Portfolio - Lollapalooza Lineup & Digital Rollout 2011 to 2015 Onboarded, managed, produced, created, and launched Lolla’s marketing and platform for all fests from 2011 to 2015. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421594746-BCL81X5LG7LFO85BXJUI/north-coast-logo.png Portfolio - North Coast Music Fest Lineup & Digital Rollout 2011 to 2015 Onboarded, managed, produced, created, and launched NCMF’s marketing and platform for all fests from 2011 to 2015. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421598050-0DOOV8MPV8VK6T3SMD16/10948411_735717396542407_277276891_n.jpeg Portfolio - Spring Awakening Lineup Launch & Digital Rollout 2011 to 2015 Onboarded, managed, produced, created, and launched SAMF’s marketing and platform for all fests from 2011 to 2015. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421603782-MDBS5CWHCV2EIWUW7KA3/riot-fest-chicago.jpeg Portfolio - Riot Fest Lineup & Digital Rollout 2011 to 2015 Onboarded, managed, produced, created, and launched Riot’s marketing and platform for all fests from 2011 to 2015. I also scouted and convinced the RF team that Humboldt was the best place for the festival… still is. https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615421986587-R1SHESAKFZQ7FP6SC86G/rs-148505-album-art-600x600-1371761105.jpeg Portfolio - Indie Shuffle Premieres Broke a bunch of stories and singles for Indie Shuffle like the Portugal. The Man release of “Evil Friends.” https://images.squarespace-cdn.com/content/v1/5d408c9f4557bc0001560cb1/1615422137629-DD9K4POL0V2QQ2ZWE808/a3422446607_16.jpeg Portfolio - Best Intentions EP Bully in the Hallway put out an EP in 2017 called “Best Intentions” I wrote the lyrics, sang the songs, and created the cover art.