My name is John Matthew Simon, but all my friends and colleagues call me Simon.

I am a curious and creative Chicagoan with 18 years of experience across product, research, media, music, technology, and creative leadership.

I advise and consult technology, media, entertainment, and creative organizations across product strategy, research, MarComms, business models, and creative development, while remaining open to the next interesting problem worth solving.

The most important value to me is curiosity, because it informs every other principle, framework, construct, and philosophical skeleton I build around.

And because life is meant for the living, my career, like all great things and much like my band, Bully in the Hallway, started as a joke.